The Social Media Problem


Our customer in the avionics business was hoping to separate their image and stand apart as an unmistakable flight school in Social Media marketing in Toronto Canada. Needing to get into online media, our customer was uncertain with regards to how web-based media functioned and on the off chance that it merited their time and assets. It was vital to arrive at a worldwide fan base and increment understudy recruits for flight preparing.

The Fix
Later broad social exploration we found that our customer previously had an incredibly enthusiastic and un-tapped fan base. We utilized exceptional minutes in a pilot's preparation to connect with understudies, companions, and family to essentially develop their fans and work on their general social commitment. By utilizing their fan base alongside their most grounded recommendation as Canada's #1 flight school we had the option to eventually produce more flight school recruits.

The Power of Facebook
Through our test and learn approach we recognized Facebook as the most vital to their web-based media procedure. Facebook currently has 3 fold the number of fans as different stages.

Enchantment Moment
Utilizing and sharing that enchanted second in a pilots preparing – an image later their first performance flight or the second they graduate permitted us to reach and draw in with a more prominent measure of our customers fan base.

Top Posts
We observed that our customers fan base best reacted to and drew in with posts about top tips for pilots, articles to motivate pilots, cool innovation and sharing what's going on around the air terminal.

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